1970's Apple Brooch and Pierced Earrings Set signed Sarah Coventry

This is a great set.  Both pieces feature goldtone finish with art glass fruit which has soft peach and yellow gold hues. The earrings are unworn and have surgical stainless steel posts. They are still on their display card with the product number 7373 and the word 'Delicious'!  They really are delicious too!  They are approx 1cm by 1.5cm whilst the matching apple and leaves brooch is some 4cms by 4cms (just over 1.5 inches) at it's widest points.

THE SARAH COVENTRY COMPANY

 Sarah Coventry jewellery was named after - Sarah-  the granddaughter of Charles H. Stuart, the founder of the Company and the place the family originally came from - Coventry.   It was established in the USA in 1949 and is recognized as the oldest direct selling jewelry company in the world. Most of their jewellery was produced in the USA but they also worked in Canada.
The company introduced jewellery to the UK in 'Party Plan' sales a bit like the classic Tupperware approach.  You can just imagine how exciting it would have been back in the 1960's to get dressed up and go along to see all the lovely costume jewellery and choose a treasure to buy and wear.   As far as I can establish the Sarah Coventry Company continued to run the Party Plan jewellery sales until the 1970's.